How Does Apple Use Storytelling To Change Consumer Behavior In Its Favor?

 

Introduction 

Storytelling leads to greater engagement and builds an emotional bond with a brand - two concepts that Apple and its marketing team have understood for years. Brand storytelling is important, but you don't have to be a big company like Apple to build your brand on it. Once your brand history takes shape, you can use LucidPress to present it in the best possible way.

How do Apple and top companies adopt storytelling? 

In this post, four examples of brand storytelling will be covered by top companies and talk about what we have learned and how we can apply our best practices. Read on to see what Apple, Airbnb, John Deere, and Jell-O have taught us about storytelling in marketing and brand building. From Apple's 1984 commercial campaign "I Think I Am Different" to today's ad "I Share Your Gift", Apple's drive-to-brand engagement is a powerful storytelling initiative. Let's take a closer look at Apple and see what we can learn from it as related to brand stories.

They do a fantastic job of telling a story about what it looks like for customers to use their products. The story of Jell-O focuses on how people use their products to make delicious desserts, which is a similar approach to Apple's gelatine hard drive. On the site, Apple offers its customers a platform to tell brand stories using techniques that produce authentic and engaging results.

The importance of consumer behavior research

While Steve Jobs and Apple did not rely on consumer research in the initial development of most products, consumer behavior played a large role in their marketing success and what they did next. The research, which focused on consumers, provided specific insights into the impact on consumers' behavior cognition and consumer environment that Apple uses to reach its target audience and guide consumer knowledge and decision making. Understanding how consumers interpret marketing strategies, consumer integration processes, and the activation of product knowledge has provided Apple with critical insights.

This article focuses on how Apple B2B uses consumer behavior marketing as a critical ingredient for its B2C success. Apple offers an excellent case study of how an organization uses marketing for consumer behavior. It explains how to use the wheel of consumer analysis to create the context to explain Apple's success.

How does brand storytelling affect business strategy and marketing trends?

Marketers use a few key concepts from psychology to explain what makes brands love us and understand what motivates their customers in most of their brand management and marketing efforts. As consumers, we like to think that we prefer brands based on objective factors such as product quality and price. Most of the brand decisions are based on feelings, perceptions, relationships with surrounding people, and the superiority of products and services of a company.

Marketers who focus on the emotions of their customers and the identity of their products and unique features have a better chance of establishing brands that inspire love. The main factor that attracts consumers to Apple and iPhone is brand equity. The iPhone benefits from Apple's brand name and customer loyalty in the market.

Apple Inc. does not use the price as a tool to induce consumers to purchase its products. The key factor that influences consumer behavior is the ability of the company's products to meet their specific needs and expectations. To sell the iPhone on the market and reach as many customers as possible, Apple deals with high-income consumers who buy luxury products.

How do Apple and other giant companies strengthen their stories? 

The relationship between Apple and its lovers bears little resemblance to the connection between consumers and most other giant companies, technology companies, or marketing companies. Few companies can limit the usefulness of a product to the trust they have built-in their customers. If the limited functionality is seen by many iPod, iPad, and iPhone users as what it is, the right to choose business will be nullified in favor of the consumer who is pushing for better technology. If Steve Jobs can convince Apple users over Microsoft's benevolent position, Apple's efforts will not plague the company with the same anti-consumer behavior to substitute its products. By bringing Apple music lovers to Apple and Apple systems, they can sync iPods and MacBooks and switch to iTunes Music that sustains revenue and sales volume in the long run.

Semiotic research can be used over time to help a company relate to its customer culture, to help its brand stand out in a highly competitive market. The behavior of consumers after the purchase is important when they choose a brand. Regardless of whether Apple Pay is connected to a credit or debit card, consumers' purchasing behavior is strongly influenced by the method they use.

Conclusion

Apple has not launched any new products in recent years. The company has lost its monopoly on the market and is alienating many of its original customers who can no longer afford its high-priced products. 

With a market advantage, Apple's iPhone remains a strong brand. The shift to ambitious storytelling is no coincidence, as Apple knows the power of brand stories. The task is to build the iPhone brand in such a way that the public perceives it as a story that is consistent with the corporate brand that Apple has built.