uxlivinglab

  Introduction Consumers make planned or impulsive choices when they know they want to buy a product but are unclear about the details. Consumers are influenced by variables and external influences in the decision-making phase of the process, including the way they imagine buying. Since impulse purchases are an essential part of what consumers buy, patterns in the rational decision-making process dominate consumer behavior and influence marketing theory. Consumer behavior theory predicts how consumers make purchasing decisions and show how marketers can best capitalize on predictable behavior. Modern models of consumer behavior focus on rational and conscious decision-making, not on emotions and unconscious desires.  The need to integrate EKB Model into Consumer Behavior Once consumers recognize a product or service, they begin to think about how it relates to their experiences and needs and whether it meets current needs. The marketing understands that there is a long delay b...

  Introduction  In the context of the use of AI to overtake the enemy at a strategic level, decision-makers often rely on symmetric thinking, access to information, and understanding of the particular situation. Although the OODA structure aims to convey the importance of superior decision-making speed, it is important to take into account how the opponent's decision-making differs from their exploitative advantages and the internal vulnerability analysis. From a conceptual standpoint, the phrase "hack and outpace an adversary's OODA loop" implies that the opponents "decision-making calculations reflect our own. However, the focus on speed ignores the importance of decision quality, attention and timing. In a dogfight, the ability to effectively complete the loop acts as a business enemy, keeping it off balance and playing catch-up. What is the OODA loop concept? The OODA loop was developed in the mid-19th century and used in diversified areas to train soldiers t...

  Introduction As part of the major digital transformation, the retail division of a major multinational conglomerate recognized that it needed accurate, granular, and complete digital customer data to support much of its decision-making and execution needs. Learn how early adopters of customer journey analytics and real-time marketing overcome initial hurdles to achieve superior business results, how you can reduce risks and accelerate the value of digital marketing, and how relevance comes with it. Bank offers across digital channels directly impact sales because they can generate experiences for customers to complete transactions and access information. How does Customer Journey Analytics work? One of the biggest deterrents in customer journey analytics has been the lack of understanding of technology. Businesses need to look at the entire customer journey to find out where customers are and what is preventing them from moving forward. It is difficult for companies to understand...

  Introduction One of the core elements of the integration of marketing communication is the focus on the emerging customer orientation. When a marketing message is sent, it must be acknowledged and maintained by the recipient. By turning their attention to marketing communication, the customer begins the process of understanding the message. How impactful is storytelling in business communication? Storytelling is the art of communicating your ideas, messages, and events through the creative weaving of words, images, sounds, and narratives. Great leaders are great storytellers because they know how to get an idea across, stick to it, and deliver in the form of a story. Profound knowledge of storytelling is an essential feature of modern managers, innovators, and intelligent marketing and communication managers in various departments. Business Storytelling refers to the use of story structures for internal and external communication, collaboration, and marketing. Social media storyt...

  Introduction For most companies, the value chain remains a way to reduce costs and improve value reliability. For years, efficiency and cost-cutting were considered sufficient targets to support profit growth. However, in a competitive environment, investors are now demanding more. Companies need to consider positioning their products and services to drive long-term differentiation, reach targeted customer satisfaction, and build exceptional customer relationships. Difference between supply chain and value chain When applying for funding, you need to think about the logistics of your supply and value chain. When raw materials for a particular product or service are produced and distributed, the supply chain represents the steps that are taken to bring the raw materials and product to market. Multidisciplinary and collaborative supply chains bring great benefits to companies through diversified resource integration, lower logistics costs, improved logistics efficiency, and higher ...

  Introduction  To a certain extent, numerical methods can be used to find an acceptable value based on convergence criteria. To this end, it is proposed that the Cartesian geometry can be used on a three-dimensional Euclidean space to represent the blurred net present value (NPV) and to calculate the Financial Internal Rate of Return (FIRR). Since NPV is a fuzzy variable, the FIRR is expectedly set to the discount rate of the value that is zero for each number. The power of Net Present Value Estimation Simulation methods can be used to estimate the net present value (NPV) of a mineral deposit. The lower and upper limits of the NPV indicate the probability distribution. The NPV obtained from the distribution is the result of the simulation, and the decision-maker decides on the probability of success of the mining projects. The probability distribution of the NPV of each repository is estimated from the results of each iteration. The cash flow for each project is monitored in ...

  Introduction To keep up with the fast-changing market and improve customer experience, many organizations strive to create an innovation culture that celebrates cooperation, idea exchange, and risk-taking. Innovation is a byproduct of a culture that emphasizes trust, relationship building, and hard skills learning. Creating this culture begins with a power-based approach that encourages leaders to focus on their employees' strengths. How does business innovation drive a cultural vibe to the organizational structure? Business innovation is best for an organization to maintain its success. Innovation is the ability to exploit new ideas, make changes, and develop new methods and processes to create new products and services. Organizations that employ innovative thinkers foster a creative work culture and understand such critical skills are necessary to succeed in a competitive economy. Organizations that optimize the human connection and place more value on joint efforts are more li...